He continues to work with internal stakeholders to identify issues and develop viable solutions as part of establishing long-term strategic client partnerships.
In 2011, Hull founded Atlanta-based Define Your Image, LLC, a consulting firm which develops government policies and procedures to create an ideal closed-entry system for licensing taxicabs and vehicles for hire.
On November 12, 2002, Malachi S. Hull was appointed to serve as Bureau Director for the Atlanta Police Department’s Bureau of Taxicabs and Vehicles for Hire. During his 8 years of public service, he managed the operational and financial activities of over 3,500 vehicles for hire operators and 36 vehicles for hire companies. He controlled a $1.7 million budget, and oversaw vehicle specifications, acquisitions and the deliveries for 1631 vehicles.
Additionally, Mr. Hull implemented an annual driver-training program for over 3,500 vehicles for hire operators and improved the initial driver-training program. These training programs resulted in a 75% decrease in customer service complaints, while also improving the results of an airport customer service survey by 26%. As Bureau Director, Hull implemented internal audit controls, reorganized staff, developed succession planning, and created an environment of accountability. These changes led to a 100% increase in annual revenues.
Mr. Hull implemented a community oriented policing program, called Cabbies on Patrol (COPs), which trained vehicle for hire operators to identify crimes and report them to law enforcement officers. This program assisted the Atlanta Police Department in lowering its overall crime by 33%. Hull also developed and implemented consistent enforcement strategies which increased revenue from fines by 400%. Hull was selected to serve on the Atlanta Police Department’s Executive Team to develop a strategic plan for hiring new officers, improving department morale, building stronger departmental leadership, improving retention, and reducing crime.
Hull was elected to serve as President of the International Association of Transportation Regulators (IATR) in 2008. Under his leadership, IATR entered into a mutual agreement with the Centers for Disease Control (CDC) via the National Institute for Occupational Safety and Health (NIOSH) to conduct research and make recommendations for driver safety equipment mandates and training. Additionally, Hull developed an International Driver Recognition Ceremony (IDRC) to honor drivers for their commitment, dedication, and outstanding service to the riding public. The ceremony is held, annually, at the International Association of Transportation Regulators (IATR) training conference.
Finally, he implemented cultural leadership systems to build partnerships with all vehicles for hire stakeholders through creating common goals and objectives. Implementation of this strategy resulted in the formation of mutual agreements with the National Limousine Association (NLA), Airport Ground Transportation Association (AGTA), and the Taxicab, Limousine, and Para-Transit Association (TLPA). These strategic partnerships have resulted in the building of high performance teams to improve the vehicle for hire industry as a whole.
